It is important to recognize the various perspectives on computer networks (e.g., that of network architects, application developers, end users, and network operators) to understand the technical requirements that shape how networks are designed and built. But this presumes all design decisions are purely technical, which is certainly not the case. Many other factors, from economic forces, to government policy, to societal influences, to ethical considerations, influence how networks are designed and built.
Of these, the marketplace is often the most influential, and corresponds to the interplay between network operators that sell access and connectivity (e.g., AT&T, Comcast, Verizon, DT, NTT, China Mobile), network equipment venders that sell hardware to network operators (e.g., Cisco, Juniper, Ericsson, Nokia, Huawei, NEC), cloud providers that host content and scalable applications in their datacenters (e.g., Google, Amazon, Microsoft), service providers that deliver content and cloud apps to end-users (e.g., Facebook, Apple, Netflix, Spotify), and of course, subscribers and customers that download content and run cloud applications (i.e., individuals, but also enterprises and businesses). Not surprisingly, the lines between all these players are not crisp, with many companies playing multiple roles. For example, service providers like Facebook run their own clouds and network operators like Comcast and AT&T own their own content.
The most notable example of this cross-over are the large cloud providers, who (a) build their own networking equipment, (b) deploy and operate their own networks, and (c) provide end-user services and applications on top of their networks. It's notable because it challenges the implicit assumptions of the simple "textbook" version of the technical design process. One such assumption is that designing a network is a one-time activity. Build it once and use it forever (modulo hardware upgrades so users can enjoy the benefits of the latest performance improvements). A second is that the job of designing and implementing the network is completely divorce from the job of operating the network. Neither of these assumptions is quite right.
On the first point, the network’s design is clearly evolving. The only question is how fast. Historically, the feature upgrade cycle involved an interaction between network operators and their vender partners (often collaborating through the standardization process), with timelines measured in years. But anyone that has downloaded and used the latest cloud app knows how glacially slow anything measured in years is by today's standards.
On the second point, the companies that build networks are almost always the same ones that operate them. The only question is whether they develop their own features or outsource that process to their venders. If we once again look to the cloud for inspiration, we see that develop-and-operate isn’t just true at the corporate level, but it is also how the fastest moving cloud companies organize their engineering teams: around the DevOps model. (If you are unfamiliar with DevOps, we recommend you read "Site Reliability Engineering: How Google Runs Production Systems" to see how Google practices it.)
What this all means is that computer networks are now in the midst of a major transformation, due largely to market pressure being applied by agile cloud providers. Network operators are trying to simultaneously accelerate the pace of innovation (sometimes known as feature velocity) and yet continue to offer a reliable service (preserve stability). And they are increasingly doing this by adopting the best practices of cloud providers, which can be summarized as having two major themes: (1) take advantage of commodity hardware and move all intelligence into software, and (2) adopt agile engineering processes that break down barriers between development and operations.
This transformation is sometimes called the “cloudification” or “softwarization” of the network, but by another name, it’s known as Software Defined Networks (SDN). Whatever you call it, this new perspective will (eventually) be a game changer, not so much in terms of how we address the fundamental technical challenges of framing, routing, fragmentation/reassembly, packet scheduling, congestion control, security, and so on, but in terms of how rapidly the network evolves to support new features and to accommodate the latest advances in technology.
This general theme is important and we plan to return to it in future posts. Understanding networks is partly about understanding the technical underpinnings, but also partly about how market forces (and other factors) drive change. That you are able to make informed design decisions about technical approach A versus technical approach B is a necessary first step, but that you are able to deploy that solution and bring it to market more rapidly and for less cost than the competition is just as important, if not more so.